Privacy Notice
Last updated: 16 October 2026
Who we are
Linford Strength Co. is a private personal training business run by Rick Dunn in Great Linford, Milton Keynes. Rick Dunn is the data controller for the personal information described in this notice. Contact: rick@linfordstrength.co.uk or 07885 511969.
What we collect
- Enquiries: your name, email address and anything you write in the contact form, WhatsApp, email or phone message.
- Clients: contact details, emergency contact, training goals, session bookings and payment records.
- Health information: before training starts you complete a Physical Activity Readiness Questionnaire (PAR-Q), which may include medical conditions, injuries and medication. This is special category data and is handled with extra care.
- Progress records: assessment results, training programmes, weights lifted and measurements.
Why we use it, and the lawful basis
- To reply to your enquiry and arrange a consultation: legitimate interests, and steps you ask us to take before entering a contract.
- To deliver your training, book sessions and take payment: performance of a contract.
- To train you safely using your PAR-Q and health information: your explicit consent. You can withdraw consent at any time, but we may not be able to train you safely without it.
- To keep business and insurance records: legal obligation and legitimate interests.
We never sell your information and do not use it for marketing without your permission.
Who we share it with
- Formspree, which processes contact form submissions on our behalf. Formspree is based in the United States; transfers are covered by appropriate safeguards.
- Our website host (GoDaddy), which stores the website and its server logs.
- Our insurer or legal advisers, only if needed to deal with a claim.
- Emergency services, if your health or safety requires it.
How long we keep it
- Enquiries that do not become clients: deleted within 12 months.
- Client records, including PAR-Q and training records: kept for 6 years after your last session, for insurance and legal purposes, then securely deleted.
Your rights
You have the right to access the information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To use any of these rights, contact rick@linfordstrength.co.uk. We will respond within one month.
Cookies
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Complaints
If you are unhappy with how your information has been handled, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113.